If you’re considering starting your own creative business, you’re making a great choice! Running your own business allows you to set your own schedule, earn as much money as you want, and create work that matters to you. It can also help you gain new skills and learn from mistakes that you wouldn’t make if you were just an employee. The key to being successful with this kind of career change, however, is starting off on the right foot.


The Basics of Starting a Creative Business


The first thing to really understand before starting any business is your ‘why’. What are you setting out to do? Why is it important that you do it?

Even if your idea is to start a business because you have something to sell, remember that first and foremost your goal should be to solve problems. Ask yourself ‘why’ several times and at each stage of development in your business plan, and find ways to answer that question before moving forward. You’ll avoid some mistakes.  That’s why it’s so important to figure out what you’re good at, what makes you different from other people and how that translates into a business opportunity.

Identify your unique ability or talent (if there is one) as well as what makes you different from other people in your field (for example: I’m good with people or I’m good with numbers). That doesn’t mean that everything has to be all about you—there’s nothing wrong with being inspired by someone else—but knowing who will bring value to a new venture can make all the difference between success and failure.

Finally, think about where you want to take your business. Where does it fit into its market? Who is its competition? How does it stand out from others like it?

These are questions that need answers long before you open for business, but they’re also questions that will help define what kind of business you want to create and whether or not now is actually a good time for you to launch.


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